December 21, 2018

The Whole(sum) Story

Here at Wholesums HQ we always say ‘there’s no earthly reason not to dig in’ – and it’s true. Truth be told, there are absolutely loads of reasons TO dig in to a pack of your favourite flavour. After all, we’ve been working hard to make them as enjoyable as possible. So, we thought we’d write a little something to give you a bit of an intro to just what’s inside those colourful little bags of ours.

Wholesum’s are what’s known as popped chips. We came across the idea for them when looking for a healthy alternative to the usual suspects that tend to crop up in the crisp aisle of your local supermarket. Not that we’ve got anything against traditional crisps of course… it’s just that sometimes you need something a little lighter.

So, in our quest for something healthier we started with vegetables. Naturally. It wasn’t long until we found out that this technique of ‘air popping’ vegetable such as carrots, peas and potatoes makes for something that’s deliciously crunchy and highly snackable. What’s more is that we were able to put every little bit of vegetable to good use. So things like potato skins (actually the most nutritious part of the potato) and carrot stalks could be used and nothing that’s perfectly edible goes to waste!

So that’s the ‘science bit’ covered, ‘But what about the taste?’ we hear you ask. Well, flavour is another important part of the big picture. We know everyone’s got their own preferences and ways of doing things, that’s why we worked out not one but four delicious flavours for people to choose from.

‘Salt of the Earth’ – The classic, no nonsense option. We use natural sea salt on these particular chips.

Softly Sweet Chilli – A lotta veggie goodness with a little chilli kick.

Splash of Salt & Vinegar – Natural sea salt features again, this time with a tangy mouth watering splash of vinegar.

Whole Lot of Smokey BBQ – With a subtly fired-up edge these bring all the flavour of the grill to our whole veg.

If all this talk of taste is making you think Wholesums are too good to be true, well there’s no big, scary, unhealthy drawbacks to them. Quite the opposite in fact. They’re low in calories (about 85-86 calories per bag depending on what flavour you choose), a source of fibre and are low in saturated fat thanks to the air popping technique we use. Oh, and a whole load of vegetable goodness goes into each bag too.

So, that’s all about us – pleased to meet you! If you fancy saying ‘hello’ properly, you’ll find packs of Wholesums at the checkout in selected Sainsbury’s Local stores. You can let us know what you think on our social channels!

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